PRLog (Press Release) – Jul 19, 2011 – Contact: Limor Windt
O2 Media, Inc.
limor@o2mediainc.com
(954) 691-1102
Jose Cuervo®, makers of the best selling tequila in the world, recently completed their shoot for O2 Media’s hit morning TV show “The Balancing Act.” The segment, which features company Ambassador Sonia Sotello, will air in July on Lifetime Television. Sotello discusses new summertime drink trends while mixing up creative cocktails for show host Kristy Villa and her (not surprisingly) obliging friends.
According to Sotello, the Margarita is the most popular mixed drink in America, whether it’s “on the rocks,” frozen, salted or flavored. Nothing beats the heat like the refreshing combination of flavors that a Margarita provides, and this summer you’ll be able to sip without regret thanks to Jose Cuervo’s new Ready to Serve Authentic Light Margarita™. Each serving contains less than 100 calories, but has all the flavor of the original. Plus there’s zero preparation since the product already contains the right amount of Jose Cuervo Especial Gold Tequila, Triple Sec, and lime.
“With Jose Cuervo’s Ready to Serve Light Margarita™, you simply open, pour, and enjoy,” says Sotello. “You can also customize the drink very easily by muddling your favorite berries in the glass before serving. The Balancing Act is a great opportunity to show viewers how simple it can be to create the perfect summertime cocktail without all the calories.”
Also featured during the segment are Cuervo’s Ready to Serve Watermelon Margaritas and non-alcoholic Zero Calorie Margarita Mix that allows you to control the calorie count and strength. Sotello mixes up a variety of fruity concoctions for Villa and her friends, as well as an interesting spicy version that includes cayenne pepper and jalapenos. She even pairs the drinks with foods inspired by the beverage, including “Cuervo Golden Guacamole” and “Margarita Fruit Salad.”
“The hosts’ charismatic demeanor mimics the Cuervo brand’s personality so we had a lot of fun filming the segment,” says Ami-Lynn Bakshi, VP of Marketing for Jose Cuervo. “I’m pretty sure they enjoyed tasting our margaritas as much as we liked pouring them!”
Jose Cuervo reminds you that sometimes less is more, and not just when it comes to calories in your margarita-- please drink responsibly. For more information and recipes check out, http://www.josecuervo.com, or to become a fan, go to http://fanpagelist.com/user/josecuervo.
About The Balancing Act
The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. For information or to view a show, visit http://www.TheBalancingAct.com.
About O2 Media
Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer in the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, www.thebalancingact.com and Designing Spaces, www.designingspaces.tv on Lifetime Television. The company 1916338565 has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™. Household brands and blue chip companies alike continue to depend on O2 Media to effectively communicate their message to consumers.
For information on becoming a content partner for The Balancing Act or Designing Spaces, contact O2 Media Inc. by email at Brandutainment@o2mediainc.com.
From the creators of The Balancing Act and Designing Spaces shows on Lifetime TV, O2 Media are pioneers in the Branded Entertainment industry. We bring Social Media to TV with the vision to Engage, Entertain and Educate.View the original article here
No comments:
Post a Comment